Publication
Plan
Title: Indie Vibe
I chose the masthead ‘Indie Vibe’ because I think it is
relevant to the genre. It also portrays the type of music the magazine will be
focusing on.
Positioning Statement: Listen to the music you want to
hear.
Frequency Publication: Monthly
I chose to publish my magazine monthly as most professional
magazines are published monthly and also from my research most people chose the
‘monthly’ option.
Price: £3.99
I chose this price for my magazine because according to my
questionnaire results, £3.99 was the most reasonable price to sell the magazine
at.
Distribution: Supermarkets, Newsagents, Airports,
Music Stores and Gig venues.
I have chose to distribute my magazine in these areas because
this is where most people will be buying magazines if they are ever going to.
Rationale: The approach of this magazine will
be for music fans. Inside the magazine we will state opinions and include
exclusive interviews
Style: The style will be informal throughout my magazine. The
magazine is aimed at all indie music listeners. I am going to be using slang,
short paragraphs and simple vocabulary to relate with the audience.
Regular Content:
Editor’s Letter
Q+A
Gig Guide
Album Reviews
Artist Interviews
Feature Content:
Top 40
Competitions
Exclusive Band Interview
Top 10 upcoming artists
House Style:
Coverlines: Arial Narrow / Arial Black
Headlines: Franklin
Gothic Demi
Standfirst: Franklin
Gothic Demi
Captions: Franklin
Gothic Demi
Features first paragraphs: Drop Capital in Arial Narrow
and capitals.
New paragraph: First two words in bold capitals
Body Text: Microsoft
Sans Serif
Colour Scheme: Black, White and Red.
